preface _ 당신은 이미 잠재적 협상가다! ················································ 5
prologue _ 협상이란 무엇인가? ·················································· 15

Step A 협상, 소통의 예술을 말하다 ··············································· 25
part 1 협상하라, 세계의 무대에서 ··············································· 27
part 2 협상 성패의 세 가지 핵심 요소 PTI ············································· 49
part 3 유능한 협상가에게 필요한 ‘이것’ ············································ 93

Step B 당신의 협상 파트너는 ‘세계’다 ················································ 135
part 1 유리한 패를 쥐려면 상대의 문화를 이해하라 ····························· 137
part 2 언어, 세련된 협상 진행을 위한 화룡점정 ························· 167
part 3 사람마다, 나라마다 다른 협상 스타일 ··································· 207

Step C 글로벌 협상 마스터가 되기 위한 실전 가이드 ··········· 259
part 1 첫번째 지침, 준비가 우선이다 ········································· 261
part 2 두 번째 지침, 주도권을 잡아라 ····································· 289
part 3 세 번째 지침, 호혜적 윈-윈 협상이 최고! ························· 307
part 4 네 번째 지침, 대화술이 협상의 성패를 가른다 ······················· 323
part 5 다섯 번째 지침, 좋은 인간관계부터 맺을 것 ···························· 339
part 6 여섯 번째 지침, 은근과 끈기의 DNA를 만들자 ····························· 357
part 7 일곱 번째 지침, 비대면 협상에 익숙해지기 ·································· 371
part 8 여덟 번째 지침, ‘부모-자식’을 넘어 ‘협상의 파트너’로! ···················· 383
part 9 아홉 번째 지침, 로비스트를 활용하라 ········································ 401
part 10 열 번째 지침, 이제, 글로컬라이제이션을 체화하자 ········· 423

epilogue _ 21세기의 새로운 서희를 기다리며 ···························· 437
References _ 참고문헌 ····························································· 445
author _ 저자 정보 ·················································· 451